• Divya Dhomne

The Growth of Mobile Shopping

Updated: Aug 5, 2020

Smartphones have gone from being a luxury to a necessity in today's world. Carrying a smartphone with you has become such a common thing today we don't even realise how it has found its way into everything we do on a daily basis. Smartphones offer us almost all sorts of services today from storing essential documents to streaming platforms.

One such service is of e-commerce. Majority of e-commerce websites have free mobile apps available for both Android as well as iOS users. Having a mobile application makes it easier and more convenient to order your products online. Everything is just a few clicks away and you do not need a heavy laptop to access their websites.

There has been a 15% increase in sales via mobile apps since 2016. And now would be a good time to invest a little more time and effort into your M-commerce ideas as these sales are predicted to rise by 73% by the end of 2021. With the constant rise in mobile purchases, it is a good idea to make your business mobile compatible. It could be done through mobile apps or even mobile compatible website.

We travel with our mobiles everywhere, and the importance of one can't be neglected when it comes to online shopping. It is easy to research your products, other offers online, check specifications online. Then on the basis of your research, you can choose which site to buy from and when to buy it. Most of these websites offer you a wishlist feature with which you can choose to buy a product immediately or add it to your wishlist for later purchase. Numerous e-commerce applications offer special deals and discounts when you use their mobile application instead of their website.

Several websites offer you same-day delivery as well so you can order your products while you commute to your workplace in the morning and you can be greeted with your purchase already waiting at your home. Same day delivery is effective when buying groceries as it ensures that you always get fresh produce when you order. Some apps offer paid one-day delivery or a members exclusive same-day delivery.

Mobile commerce can open up many doors for your business in terms of growth, increased sales, etc. Investing your time and efforts in a good mobile compatible website will yield positive results in the coming years

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