• Divya Dhomne

Social Media's Role in e-Commerce

Updated: Aug 5, 2020

Social media has become a powerful tool for any sort of business these days. Having a brand presence on some of the most powerful social media can do wonders for the success of your business. Utilising the power of these influential platforms can extend your consumer base and increase your sales many folds.

Different social media platforms provide different features for you to grow your business however, one common thing they offer is paid promotion. You are given the option to promote your post so that it reaches a wider audience extending beyond your followers and connections.


Social media is a powerful tool used by the younger generation. However, considering its popularity the older generations are also joining social media platforms in order to keep up with the technology. With users of all demographics on social media, it is a great platform to increase your brand visibility by advertising there.


Customer feedback is an essential tool in the improvement of a business entity. Social media allows you to engage in a two-way conversation with your consumers and get their honest feedback regarding your business which can help you to enhance your services.


Social media analyses your posts and chooses the one that is doing the best amongst your followers. Upon the analysis, it suggests you promote certain posts after analysing how it might do with a wider audience. This allows some of your best features/posts being noticed by a larger audience.


Any social media platform these days has a chat or personal messages that allows users to talk with their friends. This feature can also be used to share posts from your page to be shared with their friends or family. This, in turn, increases your reach and grows your customer base.

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