• Divya Dhomne

Personalization in E-Commerce

Updated: Aug 5, 2020

Personalization is a growing tool being used by various e-commerce sites these days. It is a great way to give your customer a better user experience while browsing your site. It can result in a loyal and frequenting customer base when done properly. It also several advantages as well.

What is Personalization?

Personalization is the process of delivering personalized experiences to customers on eCommerce sites by showing content, product recommendations and offers based on previous activities, browsing behaviour, purchase history, locations, and other personal data. Personalization improves customer shopping experience and makes them feel special.

let's take a look at the benefits of personalization

Increase in Sales

Personalisation can lead up to a 20% increase in your sales. When you provide your customers with personalised recommendations they are more likely to buy the products and come back to your site in the future.

Customer Satisfaction

Personalisation can be the key to a satisfied customer. When you recommend products based on their search history, purchases, location, and more it helps them in navigating to their wanted products. When it's easier for them to find their required products easily it results in the customer leaving your site satisfied.

Returning to your Site

Most customers would come back to a site that makes it easier for them to shop online. By giving them personalized recommendations you make it easier for them to buy their desired products. The satisfaction and convenience make them come back to your site in the future.

Several options

There are several methods to offer personalized recommendations to your customers. You can send e-mails to your customers, advertise in banners, provide pop-up ads, and more when trying to personalize their experience. You can choose one that fits your budget or that you feel is correct for your business

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