• Divya Dhomne

How IoT is the Future of E-Commerce Business?

E-Commerce Business Relation With IoT (Internet of Things)

Every technological advancement in the business field is centred around customer spending patterns. Especially, with the development of e-commerce business models, the relationship between business and customers is moving towards specific customer demands and expectations. With IoT, professionals can access specific customer online patterns and initiate a new channel of communication.

What is IoT

The internet of things, or IoT, is a system of interrelated computing devices, mechanical and digital machines or objects that are provided with unique identifiers and can transfer data over a network without the need of any human-to-human or human-to-computer interaction.

How IoT works

An IoT ecosystem consists of web-enabled smart devices that use embedded systems, like processors, sensors and communication hardware, to collect, send and act on data they acquire from their environments. This data is either analyzed locally or is sent to a cloud to be analyzed. IoT can also use artificial intelligence (AI) and machine learning to make data collecting processes easier and more dynamic.

IoT Benefits

  • Monitor overall business processes

  • Improve the customer experience

  • Save time and money

  • Enhance employee productivity

  • Integrate and adapt business models

  • Make better business decisions

  • Generate more revenue

Impact of IoT on E-Commerce Business

Better Customer Experience

If you provide faulty products, your business is bound to suffer its consequences. However, the IoT devices can detect any issues or existing problems and report them. Problem-solving becomes quicker ensuring that customers experience speedy solutions to their problems or queries.

Enhanced Order tracking

The real-time inventory tracking with the IoT sensors and RFID tags helps to streamline the order distribution and know the real-time status. With IoT, an enhanced mechanism can be set in place to reduce manual labour and human error. Issues related to delayed orders can be sorted out in real-time to improve customer satisfaction.

One-to-one marketing channel

With the IoT enabled devices marketing and promotions can reach a refined level wherein the businesses can know their customers according to their Geo-location, identity-based parameters etc. The personalized marketing tactics have better conversion rates and a business venture with the assistance of IoT devices can pitch for their services according to each customer.

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