How AI is affecting the e-Commerce Industry
Updated: Aug 5
You must have heard of the term Artificial Intelligence several times. AI has been a growing topic of interest in the past few years. In simple terms, Artificial intelligence (AI) is the ability of a computer program or a machine to think and learn. Artificial Intelligence programme allows a machine to mimic human cognitive abilities such as learning and problem-solving.
In today's profit-driven world, people are shopping online irrespective of the time. Keeping up with purchases 24x7 becomes harder for humans, that's where AI comes in. It gathers the data in real-time and brings efficiency and competence in your business. It is also a useful tool in providing your customers with a personalised experience.
One of the best ways to incorporate AI in your e-commerce business is chatbots. Chatbots are available to answer the customer's queries at all time of the day. It also gathers complex customer questions which can be answered via mails later.
Personalised customer experiences, as talked about earlier, result in customer satisfaction. An AI helps in accessing the customer's previous buying behaviour, location, search history. Based on this analysis the AI would recommend your customer the products that they need making their experience on your site pleasant and convenient.
IoT or internet of things is almost present everywhere in today's world. IoT offers us connectivity in all things of our life. It uses artificial intelligence (AI) and machine learning to aid in making data collecting processes easier and more dynamic. IoT is basically an offshoot of AI and is changing the parameters of our life.
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