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E-Commerce Draft Policy: Highlights

Updated: Aug 5



The policy is not about regimenting e-commerce but promoting Indian e-commerce especially exports while protecting the vulnerable sections. We are focused on enabling. The policy draft was prepared by the ministry of commerce's department for promotion of industry & internal trade. The proposed rules would also mandate government access to online companies' source codes and algorithms, which the ministry says would help ensure against “digitally induced biases” by competitors.

  • The National E-Commerce Policy aims to create a framework for achieving holistic growth of the e-commerce sector along with existing policies of Make in India and Digital India. Inclusive growth of the sector will be important catalyst for achieving economic growth and other public policy objectives.


  • The Department for Promotion of Industry and Internal Trade (DPIIT) has released a draft National E-commerce Policy(draft policy) for public consultation. The objective of this draft policy is to enable. India to benefit from digitisation by creating a governance framework for various stakeholders and strategies for data localisation, consumer protection and promoting micro, small and medium enterprises (MSMEs) and start-ups.


  • The policy affects the entire Eco-System around the e-commerce space, i.e., marketplaces, sellers, content owners, cloud service providers, search engines, payment companies, MSMEs, start-ups, logistics service providers, etc. Therefore, it is necessary to align the business requirements of each stakeholder with the policy objectives.


  • The draft policy deals with issues in six broad themes:

  • Data

  • Infrastructure

  • Development

  • E-Commerce marketplaces

  • Regulatory issues

  • Stimulating the domestic

  • Digital economy

  • Export promotion through e-commerce.


  • The e-commerce entities will have to provide every detail relating to return, refund, exchange, warranty and guarantee, delivery and shipment, modes of payment, grievance redressal mechanism, payment methods, security of payment methods, charge-back options and so on.


  • Entities will also have to mention the country of origin which are necessary for enabling the consumer to make an informed decision at the pre-purchase stage on its platform

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